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	<title>Golden Gate Coaching</title>
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	<description>Michael Murphy-Loeffler - Sales, Executive, Life, and Leadership Coach</description>
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		<title>Tough Dilemma? Use your Dreams &#8211; Tips to Remember Them</title>
		<link>http://goldengatecoaching.wordpress.com/2011/03/26/tough-dilemma-use-your-dreams-tips-to-remember-them/</link>
		<comments>http://goldengatecoaching.wordpress.com/2011/03/26/tough-dilemma-use-your-dreams-tips-to-remember-them/#comments</comments>
		<pubDate>Sat, 26 Mar 2011 22:39:55 +0000</pubDate>
		<dc:creator>Golden Gate Coaching</dc:creator>
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		<category><![CDATA[dreams]]></category>
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		<category><![CDATA[Success]]></category>

		<guid isPermaLink="false">http://goldengatecoaching.wordpress.com/?p=923</guid>
		<description><![CDATA[Dreams are communications from a deeper wisdom. How you navigate and understand them is paramount to your strength, wisdom, and achievement. Consider for example that you are facing a decision of whether to follow your passion or remain in the &#8230; <a href="http://goldengatecoaching.wordpress.com/2011/03/26/tough-dilemma-use-your-dreams-tips-to-remember-them/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=goldengatecoaching.wordpress.com&amp;blog=14042390&amp;post=923&amp;subd=goldengatecoaching&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>The Empathic Civilization Revisited via Fast Company</title>
		<link>http://goldengatecoaching.wordpress.com/2011/03/25/the-empathic-civilization-great-10-minute-video/</link>
		<comments>http://goldengatecoaching.wordpress.com/2011/03/25/the-empathic-civilization-great-10-minute-video/#comments</comments>
		<pubDate>Fri, 25 Mar 2011 08:33:49 +0000</pubDate>
		<dc:creator>Golden Gate Coaching</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
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		<category><![CDATA[Empathy]]></category>
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		<category><![CDATA[latest health care news]]></category>
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		<guid isPermaLink="false">http://goldengatecoaching.wordpress.com/?p=196</guid>
		<description><![CDATA["If You Don’t Have Empathy, Create It"

Snowboarding giant Burton is able to innovate without focus groups because it couldn’t possibly do otherwise. When every person on your team is steeped in sports and the outdoors, solving design problems becomes very personal. One of Ziba’s creative directors worked for several years as a designer at Burton. He recalls how one day a senior designer walked in with a photo of a snowboarder’s calf, covered in bruises from a long day on the slopes. “Fix this!” he demanded, and both of them immediately knew that this was a problem worth solving. They began to look for a solution. Empathy with the user is a powerful tool for innovation. It gives you insight into the problem, but even more important, it makes you care about the outcome.

Of course, not every company has this luxury. As markets grow and adapt, many businesses must focus their approach on the right market segment, who may have little in common with those in charge. In other cases, target users evolve and shift beneath the company. In both situations, user research is crucial.

Good user research is not a questionnaire that asks customers what they want. It’s a tool for developing empathy. When Ziba investigates a specific user as part of a design project, the end result isn’t a set of new products, it’s an internal understanding of what that user is like: The challenges she faces each day, the things that excite and concern her, and her motivations and values. If you don’t come out of a research effort feeling like a different person, you’re doing it wrong. <a href="http://goldengatecoaching.wordpress.com/2011/03/25/the-empathic-civilization-great-10-minute-video/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=goldengatecoaching.wordpress.com&amp;blog=14042390&amp;post=196&amp;subd=goldengatecoaching&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Talk Therapy Versus Drug Therapy &#8211; NY TIMES</title>
		<link>http://goldengatecoaching.wordpress.com/2011/03/06/910/</link>
		<comments>http://goldengatecoaching.wordpress.com/2011/03/06/910/#comments</comments>
		<pubDate>Sun, 06 Mar 2011 21:24:53 +0000</pubDate>
		<dc:creator>Golden Gate Coaching</dc:creator>
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		<guid isPermaLink="false">http://goldengatecoaching.wordpress.com/?p=910</guid>
		<description><![CDATA[Talk Doesn’t Pay, So Psychiatry Turns Instead to Drug Therapy A sad truth in our times and a true reflection of our cultural values. We are at a sad state of affairs and distant from true and integrated change. We &#8230; <a href="http://goldengatecoaching.wordpress.com/2011/03/06/910/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=goldengatecoaching.wordpress.com&amp;blog=14042390&amp;post=910&amp;subd=goldengatecoaching&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>On Wrestling Mat, Girls Still Face Uphill Struggle</title>
		<link>http://goldengatecoaching.wordpress.com/2011/02/28/on-wrestling-mat-girls-still-face-uphill-struggle/</link>
		<comments>http://goldengatecoaching.wordpress.com/2011/02/28/on-wrestling-mat-girls-still-face-uphill-struggle/#comments</comments>
		<pubDate>Mon, 28 Feb 2011 15:32:23 +0000</pubDate>
		<dc:creator>Golden Gate Coaching</dc:creator>
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		<category><![CDATA[wrestling]]></category>

		<guid isPermaLink="false">http://goldengatecoaching.wordpress.com/?p=903</guid>
		<description><![CDATA[Exciting and inspiring article on the third girl to ever win a state championship while competing against boys. As a March teaser a new wrestling film will be released via Sundance. Click Here for Win-Win Film By JERÉ LONGMAN Published: &#8230; <a href="http://goldengatecoaching.wordpress.com/2011/02/28/on-wrestling-mat-girls-still-face-uphill-struggle/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=goldengatecoaching.wordpress.com&amp;blog=14042390&amp;post=903&amp;subd=goldengatecoaching&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Driving Mr. Yogi Berra &#8211; Respecting our Elders</title>
		<link>http://goldengatecoaching.wordpress.com/2011/02/24/driving-mr-yogi-berra-respecting-our-elders/</link>
		<comments>http://goldengatecoaching.wordpress.com/2011/02/24/driving-mr-yogi-berra-respecting-our-elders/#comments</comments>
		<pubDate>Thu, 24 Feb 2011 16:51:45 +0000</pubDate>
		<dc:creator>Golden Gate Coaching</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[baseball]]></category>
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		<guid isPermaLink="false">http://goldengatecoaching.wordpress.com/?p=899</guid>
		<description><![CDATA[Earlier this week there was an article in the Wall Street Journal about the pre-adulthood and boy not becoming men called Where Have The Good Men Gone. While this NY Times Article is not a direct reply I find that &#8230; <a href="http://goldengatecoaching.wordpress.com/2011/02/24/driving-mr-yogi-berra-respecting-our-elders/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=goldengatecoaching.wordpress.com&amp;blog=14042390&amp;post=899&amp;subd=goldengatecoaching&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The 3As of Awesome!</title>
		<link>http://goldengatecoaching.wordpress.com/2011/02/02/the-3as-of-awesome/</link>
		<comments>http://goldengatecoaching.wordpress.com/2011/02/02/the-3as-of-awesome/#comments</comments>
		<pubDate>Wed, 02 Feb 2011 21:01:11 +0000</pubDate>
		<dc:creator>Golden Gate Coaching</dc:creator>
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		<category><![CDATA[Self-Help]]></category>

		<guid isPermaLink="false">http://goldengatecoaching.wordpress.com/?p=891</guid>
		<description><![CDATA[Neil Pasricha&#8217;s blog 1000 Awesome Things savors life&#8217;s simple pleasures, from free refills to clean sheets. In this heartfelt talk from TEDxToronto, he reveals the 3 secrets (all starting with A) to leading a life that&#8217;s truly awesome. http://video.ted.com/assets/player/swf/EmbedPlayer.swf<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=goldengatecoaching.wordpress.com&amp;blog=14042390&amp;post=891&amp;subd=goldengatecoaching&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>2010 Best Books for Business for Business Owners</title>
		<link>http://goldengatecoaching.wordpress.com/2011/01/03/2010-best-books-for-business/</link>
		<comments>http://goldengatecoaching.wordpress.com/2011/01/03/2010-best-books-for-business/#comments</comments>
		<pubDate>Mon, 03 Jan 2011 12:00:49 +0000</pubDate>
		<dc:creator>Golden Gate Coaching</dc:creator>
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		<guid isPermaLink="false">http://goldengatecoaching.wordpress.com/?p=885</guid>
		<description><![CDATA[Meet Our Expert Panel There are so many great business books to choose from. Which ones should you read? To pick the top business books of the year for the entrepreneur, we turned to Inc. magazine&#8217;s editor at large Leigh &#8230; <a href="http://goldengatecoaching.wordpress.com/2011/01/03/2010-best-books-for-business/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=goldengatecoaching.wordpress.com&amp;blog=14042390&amp;post=885&amp;subd=goldengatecoaching&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>What I did when I couldn&#8217;t find a job</title>
		<link>http://goldengatecoaching.wordpress.com/2010/12/28/what-i-did-when-i-couldnt-find-a-job/</link>
		<comments>http://goldengatecoaching.wordpress.com/2010/12/28/what-i-did-when-i-couldnt-find-a-job/#comments</comments>
		<pubDate>Tue, 28 Dec 2010 11:40:26 +0000</pubDate>
		<dc:creator>Golden Gate Coaching</dc:creator>
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		<guid isPermaLink="false">http://goldengatecoaching.wordpress.com/?p=742</guid>
		<description><![CDATA[By Andrew Dana Hudson Gangtok, India It was a bit of a shock, losing all expectations. For years—all my life, really—parents, teachers, and guidance counselors had told me that if I went to a good college and did well, I &#8230; <a href="http://goldengatecoaching.wordpress.com/2010/12/28/what-i-did-when-i-couldnt-find-a-job/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=goldengatecoaching.wordpress.com&amp;blog=14042390&amp;post=742&amp;subd=goldengatecoaching&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">What I Did When I Couldn&#039;t Find a Job 1</media:title>
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		<title>7 Steps for Making a New Year&#8217;s Resolution</title>
		<link>http://goldengatecoaching.wordpress.com/2010/11/24/7-steps-for-making-a-new-years-resolution/</link>
		<comments>http://goldengatecoaching.wordpress.com/2010/11/24/7-steps-for-making-a-new-years-resolution/#comments</comments>
		<pubDate>Wed, 24 Nov 2010 19:21:57 +0000</pubDate>
		<dc:creator>Golden Gate Coaching</dc:creator>
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		<guid isPermaLink="false">http://goldengatecoaching.wordpress.com/?p=874</guid>
		<description><![CDATA[As found on Lifehacker.com Life Hacker Article Are you keen to reinvent yourself in 2010? Or at least use the new year as a long overdue excuse to get rid of bad habits or pick up new ones? Yes, it’s &#8230; <a href="http://goldengatecoaching.wordpress.com/2010/11/24/7-steps-for-making-a-new-years-resolution/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=goldengatecoaching.wordpress.com&amp;blog=14042390&amp;post=874&amp;subd=goldengatecoaching&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>What happened to down time? The Extinction of Deep Thinking and Sacred Space</title>
		<link>http://goldengatecoaching.wordpress.com/2010/11/04/what-happened-to-down-time-the-extinction-of-deep-thinking-and-sacred-space/</link>
		<comments>http://goldengatecoaching.wordpress.com/2010/11/04/what-happened-to-down-time-the-extinction-of-deep-thinking-and-sacred-space/#comments</comments>
		<pubDate>Thu, 04 Nov 2010 14:00:56 +0000</pubDate>
		<dc:creator>Golden Gate Coaching</dc:creator>
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		<guid isPermaLink="false">http://goldengatecoaching.wordpress.com/?p=864</guid>
		<description><![CDATA[Quoted and Posted from Scott Belsky, Author of Making Ideas Happen and the 99% Principle Interruption-free space is sacred. Yet, in the digital era we live in, we are losing hold of the few sacred spaces that remain untouched by &#8230; <a href="http://goldengatecoaching.wordpress.com/2010/11/04/what-happened-to-down-time-the-extinction-of-deep-thinking-and-sacred-space/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=goldengatecoaching.wordpress.com&amp;blog=14042390&amp;post=864&amp;subd=goldengatecoaching&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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